Running a Google Shopping campaign? Then you know performance can vary wildly depending on your industry, product type, and bidding strategy. Whether you’re selling apparel, electronics, or pet food, understanding how your campaigns measure up is key.

We’ve compiled the latest global benchmarks for Standard Google Shopping campaigns — excluding Performance Max or Smart Shopping — so you can assess your campaigns using the right metrics for your vertical.

In this post, we’ll break down:

• CTR (Click-through Rate)

• CPC (Cost per Click)

• CVR (Conversion Rate)

• CPM (Cost per 1,000 Impressions)

• ROAS (Return on Ad Spend)

Let’s dive into the numbers — and how to use them to optimize your Shopping strategy.

Google Shopping Benchmarks by Industry

Here’s how key industries are performing in 2025 across Standard Shopping campaigns — with average CTR, CPC, CVR, CPM, and ROAS.

Fashion

• CTR: 0.76%

• CVR: 2.7%

• ROAS: ~3.5×

• Takeaway: Fashion shoppers are visual and quick to click, but competition is high. A CTR near 0.8% is solid, but improving creative and adding Merchant Promotions can help you stand out and increase conversions.

Electronics

• CTR: 0.55%

• CVR: 2.2%

• ROAS: ~6.0×

• Takeaway: Clicks are expensive, but worth it. Shoppers often research heavily before buying. Retargeting and bundling accessories can help maximize value per customer.

Beauty & Skincare

• CTR: 0.74%

• CVR: 2.8%

• ROAS: ~4.1×

• Takeaway: Beauty converts well, but CPCs are rising. Lean into strong product visuals, ratings, and mobile optimization to lift both CTR and ROAS.

Home & Furniture

• CTR: 0.90%

• CVR: 1.3%

• ROAS: ~6.1×

• Takeaway: Engagement is strong but conversions are slower. Use lifestyle imagery and detailed product info to help shoppers commit. Furniture needs trust and clarity.

Automotive

• CTR: 1.20%

• CVR: 1.3%

• ROAS: ~10.6×

• Takeaway: High intent, low cost. Automotive ads perform incredibly well on Shopping. Just make sure product titles include compatibility details to drive confident clicks.

Pet Supplies

• CTR: 0.68%

• CVR: 1.1%

• ROAS: ~6.3×

• Takeaway: Conversions are a bit soft, but repeat purchase potential is huge. Push subscriptions and loyalty benefits to increase LTV and offset higher CPCs.

What’s a “Good” Performance?

• CTR > 0.7% → You’re engaging the right shoppers

• CPC < $1.00 → Your bidding is efficient

• CVR > 2% → Your funnel is converting well

• CPM < $6 → You're reaching audiences at scale for a fair price

• ROAS > 4× → You're getting solid returns (higher is better, depending on margins)

Your industry’s ROAS benchmark might be 3×, or 10×. What matters is tracking where you’re under or overperforming — and adjusting strategy from there.

Pro Tips to Improve Shopping Performance

• Feed optimization = performance boost
  Better product titles, categories, and images = higher CTRs

• Segment by performance
  Don’t lump everything into one campaign. Break out top sellers or high-margin items for more control.

• Use Merchant Promotions
  Highlight free shipping, bundles, or discounts to stand out in the carousel.

• Track ROAS by product group
  Not all SKUs will hit the same return. Double down on the ones that do.

• Don’t chase ROAS alone
  Sometimes a lower ROAS with higher scale is more profitable. Zoom out, look at margins, and optimize toward business goals — not just ad returns.

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Make 2025 the year your Shopping campaigns start crushing benchmarks.