In today’s fast-paced digital environment, marketing teams often find themselves juggling multiple campaigns across a variety of platforms. Information is scattered across spreadsheets, dashboards, communication tools, and shared drives. This fragmentation not only wastes time but also leads to miscommunication, missed deadlines, and a lack of clarity across the team.

Even experienced marketers struggle to maintain a consistent overview. Campaign assets are stored in one location, performance data in another, and team discussions take place across different channels—making it nearly impossible to maintain control without constant manual oversight.

A Common Scenario: One Campaign, Too Many Tools

Most marketing campaigns today rely on a disconnected set of tools, including:

• Advertising platforms like Google Ads and Meta Ads

• Analytics platforms such as GA4 or Looker Studio

• Internal communication channels like Slack or Microsoft Teams

• Project notes in Notion or other documentation tools

• Performance reporting via Excel, Google Sheets, or emails

With this many moving parts, teams are left asking the same questions over and over again:

• What’s the current status of this campaign?

• Who is responsible for the next step?

• Are the creative assets finalized?

• Where are the performance results being tracked?

When information is fragmented, progress slows down.

Introducing AdBacklog: A Centralized Marketing Workspace

To address these common challenges, we created AdBacklog — a platform designed specifically for marketing teams to plan, track, and manage their campaigns more effectively.

AdBacklog is not just another project management tool. It is a campaign command center—built for clarity, speed, and collaboration. With a streamlined and intuitive design, AdBacklog enables marketing teams to focus less on searching for updates and more on executing high-performing campaigns.

What Can You Do With AdBacklog?

AdBacklog allows teams to consolidate their entire campaign process in one place. With AdBacklog, you can:

• Organize and manage all campaigns, advertisements, and experiments in a centralized system

• Filter campaigns by funnel step, channel, owner, or status

• Assign responsibilities and track accountability

• Store and manage creative assets alongside tasks

• Share real-time updates with team members and stakeholders

• Monitor campaign timelines and deadlines

• Review campaign performance in a structured, visual format

Designed for Marketers by Marketers

We built AdBacklog with marketing workflows in mind. It supports the way marketers think and work, rather than forcing teams to adapt to generic software.

Key features include:

• Intuitive Interface – Get started quickly without lengthy onboarding or training

• Flexible Views – Choose between table view, calendar layout, or Kanban boards to manage your workflow

• Collaboration Tools – Invite teammates, clients, or stakeholders with role-based access and full transparency

• Real-Time Visibility – Always know what’s currently live, what’s in progress, and what’s next

AdBacklog is lightweight, fast, and efficient—without unnecessary complexity.

Built for Teams of All Sizes

AdBacklog is built to support marketers at every level—whether you're working solo or managing campaigns across multiple teams. It’s a versatile platform suited for:

• Freelancers and consultants who want a simple, professional system to manage client work

• Marketing teams in small to medium-sized businesses looking for better visibility and collaboration

• Agencies and enterprise teams that need scalable tools for campaign oversight and client engagement

Whatever the size or structure of your team, AdBacklog adapts to your workflow and scales with your goals.

Flexible Pricing Options

We believe powerful marketing tools should be accessible to everyone. That’s why AdBacklog offers flexible plans tailored to your needs:

Starter

Perfect for individuals or freelancers just getting started.
Includes unlimited campaigns, full access to all campaign views, analytics, filtering options, and email support.

Team

Designed for growing teams and companies that need to collaborate more effectively.
Includes everything in Starter, plus user management, role-based access (view-only, editor, admin), team collaboration features, and priority support.

Agency

Ideal for larger organizations and agencies managing multiple clients.
Includes everything in Team, along with client-specific accounts, client access to their own campaign backlog, and real-time dashboard sharing.

Getting Started with AdBacklog

Getting started is simple. Sign up for a free account, and begin organizing your first campaign in minutes.

There is no complex onboarding, and the interface is designed to be as intuitive as possible.

Final Thoughts

Marketing has evolved—and the tools we use need to evolve with it.

AdBacklog provides marketing professionals with a unified, easy-to-use platform to manage their campaigns more effectively. It reduces the noise, eliminates confusion, and replaces scattered tools with one streamlined solution.

If you’re looking for better structure, improved collaboration, and real-time visibility across your campaigns, AdBacklog is worth exploring.