Whether you're running lead-gen campaigns or driving eCommerce sales, understanding how your Facebook Ads performance stacks up to others in your space is key to optimizing results. In this post, we break down the latest global Facebook Ads benchmarks (2025) across industries — including performance by placement (Feed, Stories, Reels, and Audience Network).

We cover the four key metrics you should be tracking:

• CTR (Click-through Rate): How often people click your ad

• CPC (Cost per Click): What you pay per click

• CVR (Conversion Rate): How many clicks turn into conversions

• CPA (Cost per Action): The average cost to get a lead, sale, or signup

Use these benchmarks to measure, improve, and scale your Facebook Ads confidently.

Average Performance on Facebook Ads (All Industries)

Here’s a quick look at the average global performance across all industries in 2025:

• CTR: 1.5% – 1.8%

• CPC: $0.50 – $0.60

• CVR: 5% – 10% (depending on industry and campaign goal)

• CPA: $18 – $20

These numbers serve as a high-level reference. The real insights happen when you break things down by industry and placement — which is exactly what we’ve done below.

Facebook Ads Benchmarks by Industry

Here’s how different industries are performing when it comes to getting clicks and controlling costs. If you're consistently above these averages, you’re doing great. If not, it's a good time to reassess your creative, audience targeting, or landing page experience.

CTR & CPC by Industry

Insights:

• Low CPC + High CTR: Travel, food, and entertainment are winning on efficiency.

• High CPC + Low CTR: Finance, legal, and automotive need strong creative to stand out.

Conversion Rate (CVR) & Cost per Action (CPA)

Insights:

• Education, fitness, and healthcare boast the highest conversion rates and lowest CPAs.

• Tech and home services tend to have higher CPAs, but that’s often justified by a higher average order value or lead value.

Facebook Ad Benchmarks by Placement

Performance can vary depending on where your ads appear — here’s how the most common placements compare:

Tips:

• Stick with Feed for balanced performance.

• Use Stories & Reels to scale reach and experiment with vertical video.

• Audience Network can help lower CPMs, but keep an eye on lead quality.

Final Thoughts

If your Facebook Ads are beating these benchmarks — awesome! Keep scaling.
If not, use these insights to guide your optimization. Try new creatives, fine-tune targeting, and test placements.

Remember: benchmarks are a starting point, not a finish line. Even small improvements in CTR or conversion rate can dramatically lower your costs and boost ROAS.

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